Logo/Brand Identity Development
Logo/Brand Identity Development
Package 3: Logo/Brand Identity Development
My Logo/Brand Identity Development Package is a basic approach to designing and developing your brand with a systematic method to managing your identity. The package is $3,000 USD divided into three subscription payments of $1,000 each. This service is normally delivered within 60 to 90 days of start-date and includes:
An initial 1 - 1.5 hour teleconference to include consulting and your vision for your new or updated logo/brand. What is the personality, voice and spirit of the brand?
1 page follow-up, outlining the goals with initial ideas on the logo/brand.
First round presentation of 5 to 8 logo/brand rough design studies done in grayscale and color treatments.
Second round refinement of 2 or 3 of the previous logo/brand studies done in grayscale and refined color treatments.
Third round final studies on one of the second round choices. This round includes options with slight variations, with tagline (if applicable), optional layouts (horizontal or vertical as needed) and further refined color palette treatments. Final input and changes provided by the client.
Final round logo/brand designs with all final art, variations and final color palette.
Upon client approval of final logo/brand art, all final art files will be output and saved for client use.
A 8 to 12 page Logo/Brand Standards & Style Guide will be created outlining:
The brand story and the brand's voice and spirit.
Logo guidelines to create a recognizable brand signature.
Rules for using the logo and brand elements.
The brand's core color palette.
Brand typography hierarchy.
The imagery and iconography that makes up the brand's visual style.
Final approval with or without revisions, and delivery of final Logo/Brand Standards & Style Guide.
Getting Started
Clients should be prepared to share any relevant documents, artwork and/or files before the process begins and as it proceeds. Client will respond to each step of the process in a timely fashion.
If you have any questions, or if you want me to develop a more customized Logo/Brand Identity Package, please contact me.
More About This Package
This is a 3-month subscription service (three monthly payments of $1,000 each to total $3,000) that you may cancel at any time. I want you to be satisfied with the work. So if you are not happy just let me know and we'll work out a refund.
If you or your legal team wish to draft a contract, I can send you a basic agreement that will provide assurances for both you and me.
Aside from my packages, my normal billing rates start at $75 per hour (USD). If and when I preform work outside the scope of this package, I will bill you at my hourly rate. If you want a project estimate for any additional work, I will be happy to give you a range-of-cost estimate of hours required to complete the work.
If you have any questions please contact me.
Thanks,
Patrick